Question 6 (1 point) When coordinating the marketing mix for a Services business, there are 3 additional P's to consider: People Physical Environment and Process. True ) False

Question

Question 6 (1 point) When coordinating the marketing mix for a Services business, there are 3 additional P's to consider: People Physical Environment and Process. True ) False

Answer 1

TrueIn the context of services marketing, there are indeed three additional P's to consider beyond the traditional 4 P's (Product, Price, Place, Promotion). These additional P's are:1. People: This refers to all human actors who play a part in service delivery and thus influence the buyer's perceptions, namely the firm's personnel, the customer, and other customers in the service environment.2. Physical Environment: This encompasses the environment in which the service is delivered and where the firm and customer interact, as well as any tangible components that facilitate performance or communication of the service.3. Process: This involves the actual procedures, mechanisms, and flow of activities by which the service is delivered—the service delivery and operating systems.Therefore, the statement is true.

Question

Question 6 (1 point) When coordinating the marketing mix for a Services business, there are 3 additional P's to consider: People Physical Environment and Process. True ) False

Solution

Answer