Question
7. Media advertisements promote products as well as opinions and views about what isand is not important To what extent do you think you and your peers are influenced by advertisements?Explain giving at least one example. __
Solution
4.2
(311 Votes)
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Elite ยท Tutor for 8 years
Answer
dvertisements significantly influence my hypothetical peers and me, though the extent varies depending on individual critical thinking skills and media literacy. While we strive to make conscious, informed decisions, advertising's pervasive nature and sophisticated techniques subtly shape our desires, perceptions of normalcy, and ultimately, our choices.One key area of influence is the creation of "needs" where none previously existed. For example, advertisements for the latest smartphones often focus on features that are marginally better than the previous generation, like slightly improved camera quality or a faster processor. While these improvements might be objectively small, the advertising creates a sense of urgency and desire, convincing many young people that they *need* the new phone to stay current, fit in socially, or have the best possible experience. This perceived need, fueled by relentless advertising across social media, television, and the internet, drives consumption even when perfectly functional devices are already owned. This "upgrade culture" is a direct result of successful advertising campaigns playing on our desire to be at the forefront of technology and social trends.Beyond specific products, advertisements also influence broader societal values. The constant bombardment of images portraying idealized bodies, lifestyles, and material possessions can lead to feelings of inadequacy and pressure to conform. This can manifest in unhealthy behaviors like excessive dieting, overspending, or prioritizing superficial appearances over genuine connection and personal growth. While we may consciously recognize that these portrayals are often unrealistic and heavily edited, their cumulative effect can still be powerful, particularly for younger audiences still developing their sense of self.In conclusion, while my hypothetical peers and I may believe we are immune to advertising's influence, its pervasive presence and sophisticated techniques subtly shape our desires and perceptions. From creating artificial needs for the latest gadgets to promoting unrealistic beauty standards, advertising plays a significant role in shaping consumer culture and influencing the choices of young people. Developing critical media literacy skills is crucial to navigating this landscape and making informed decisions based on genuine needs and values, rather than manufactured desires.