5. List examples of a customer: 6. A is a road map used to cuide a company into the future. 7. Property owned by a business is a(n) 8. Creditors' claims to the assets of a business or the debts that a company owes are . 9. A profit and loss statement is also known as a(n) 10. What is another word for income? 11. What is another word for bills shown on an income statement? 12. includes the age, marital status, family size, ethnicity,gender, profession, education, & income of a group of people. 13 is data that describe a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits. 14. A company that makes most of its money selling the same products or services as another business is 15. A company that makes a small amount of money selling the same products or services as another business is

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5. List examples of a customer: 6. A is a road map used to cuide a company into the future. 7. Property owned by a business is a(n) 8. Creditors' claims to the assets of a business or the debts that a company owes are . 9. A profit and loss statement is also known as a(n) 10. What is another word for income? 11. What is another word for bills shown on an income statement? 12. includes the age, marital status, family size, ethnicity,gender, profession, education, & income of a group of people. 13 is data that describe a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits. 14. A company that makes most of its money selling the same products or services as another business is 15. A company that makes a small amount of money selling the same products or services as another business is

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5. Examples of a customer: A person buying groceries at a supermarket, someone purchasing a car from a dealership, a business hiring a marketing agency, a student enrolling in an online course, a diner ordering food at a restaurant.6. A **business plan** is a road map used to guide a company into the future.7. Property owned by a business is a(n) **asset**.8. Creditors' claims to the assets of a business or the debts that a company owes are **liabilities**.9. A profit and loss statement is also known as a(n) **income statement**.10. Another word for income is **revenue**. (While often used interchangeably, revenue is the total income before expenses are deducted, while income is the net profit after expenses.)11. Another word for bills shown on an income statement is **expenses**.12. **Demographics** includes the age, marital status, family size, ethnicity, gender, profession, education, and income of a group of people.13. **Psychographics** is data that describes a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits.14. A company that makes most of its money selling the same products or services as another business is a **direct competitor**.15. A company that makes a small amount of money selling the same products or services as another business is an **indirect competitor**.

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