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How Did Cornelius Vanderbil and John D. Rockefoller Use Consolidation Practices to Build Their Wealth, and How Did Rockefeller Innovate

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How did Cornelius Vanderbil and John D. Rockefoller use consolidation practices to build their wealth, and how did Rockefeller innovate these practices? Vanderbill merged with tolegraph companies to create a transportation monopoly. while Rockololler consolidated of companies to form a trust without any legal innovations Vanderbit used vertical integration to control every aspect of the railroad industry. while Rockeleller only locused on horizontal integration Vanderbill bought out steel companios to create a monopoly, while Rocketeller used differential shipping rateSexclusively to drive competitors out of business Vanderbit consolidated smaller rairoad lines into the New York Central Railroad while Rocketeller used boll horizontal and vertical integration to dominate

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Answer

The correct answer is the last option: Vanderbilt consolidated smaller railroad lines into the New York Central Railroad Company, while Rockefeller used both horizontal and vertical integration to dominate the oil industry.Here's a breakdown:* **Cornelius Vanderbilt:** Focused primarily on **horizontal integration** in the railroad industry. He strategically acquired smaller, competing railroad companies, consolidating them into his New York Central Railroad. This gave him control over a vast network of track and significantly reduced competition, allowing him to dictate prices and increase profits. While he did collaborate with telegraph companies, it wasn't the primary means of his wealth building. He didn't focus on steel companies.* **John D. Rockefeller:** Utilized both **horizontal and vertical integration** in the oil industry. He started with horizontal integration, much like Vanderbilt, buying out competing refineries. However, Rockefeller innovated by also employing **vertical integration**. This meant he controlled not just the refining process, but also the pipelines, transportation networks, and even the extraction of crude oil. This gave him unprecedented control over the entire supply chain, minimizing costs and maximizing profits. He also used tactics like undercutting competitors and securing preferential shipping rates (rebates), but vertical integration was his key innovation in consolidation practices. The idea of a trust wasn't a legal innovation itself, but rather a business structure he used to consolidate control.