Experiential marketing is different from sales promotion because it has a more creative focus than sales promotion. A True D B False

. TrueExperiential marketing focuses on creating memorable and engaging experiences for consumers, while sales promotions focus on short-term incentives to encourage purchases. While a sales promotion *can* be part of an experiential marketing campaign, the overall focus is different. Experiential marketing prioritizes creating a lasting impression and building brand affinity, whereas sales promotions primarily aim to drive immediate sales.