Question
Why do advertisers use scantily clad women in advertising? A to exploit women's insecurities about their appearances, leading them to buy products so they can appear more like the "sexual ideal" B to create associations between the product and a pleasurable activity (sex)making them more likely to buy the product C to arouse women sexually.which has been linked to increased willingness to spend money (C) D to make women feel beautiful so they will "treat themselves" to new products
Solution
4.3
(395 Votes)
Landon
Veteran ยท Tutor for 10 years
Answer
The most accurate answer is **B. to create associations between the product and a pleasurable activity (sex), making them more likely to buy the product.**While A might seem plausible, it's not the primary reason. Advertisers aren't necessarily trying to exploit insecurities directly, but rather tap into pre-existing cultural associations.C is incorrect. The target audience for these ads is typically not women, but men.D is also incorrect. While feeling beautiful might be a side effect, the core strategy is to link the product with a positive feeling (in this case, attraction) to make it more appealing.This tactic is known as **classical conditioning** in psychology. By pairing the product (a neutral stimulus) with something inherently pleasurable (like an attractive person), advertisers hope to transfer those positive feelings to the product itself, increasing the likelihood of purchase.