Question
) Zeus Industries sells satellite television systems. Recently, the company invested heavily in one of the many new technologies available. Employees tell senior management that this investment was the right choice, but sales keep decreasing. Some sales employees have also given incorrect information to suppliers, even though the company has held numerous intensive training sessions to keep sales personnel apprised of changes in the industry. The company has also received low customer service ratings from recent consumer surveys. These surveys indicate that customers are frustrated with the specialized technical knowledge necessary to operate their satellite systems. Which of the following best characterizes the communication problems occurring between employees and senior management? A) filtering B) sabotage C) communication apprehension D) information overload E) selective perception
Solution
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Answer
# Brief Explanations:<br />The communication problem apparent here is characterized by employees providing information to senior management that portrays the investment decision as the right choice despite the reality of decreased sales and ongoing issues. This indicates that the employees may be filtering information to present a more favorable scenario. Filtering occurs when information is intentionally distorted or withheld to manage perceptions, which appears to be the case.<br /><br /># Answer:<br />A) filtering
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