Select the four ways in which sales promotions are typically measured. D A Media awareness. Reach Total cost of program Feedback D B Media awareness Placement, Total cost of program, Feedback C Media awareness Marketing, Total cost of program, Feedback D Media awareness Participation, Total cost of program, Feedback

The correct answer is **D. Media awareness, Participation, Total cost of program, Feedback.**<br /><br />Here's why:<br /><br />* **Media awareness:** This measures how much publicity the promotion generated, often through media mentions or social media buzz. It helps determine if the target audience was exposed to the promotion.<br /><br />* **Participation:** This tracks how many people actually took part in the sales promotion. This could be measured by coupon redemptions, contest entries, or sales uplift during the promotional period. It indicates the effectiveness of the promotion in driving engagement.<br /><br />* **Total cost of program:** Understanding the overall cost is crucial for evaluating the return on investment (ROI). This includes all expenses related to advertising, prizes, administration, and other promotional activities.<br /><br />* **Feedback:** Gathering feedback from customers and sales staff provides valuable insights into the promotion's strengths and weaknesses. This can be collected through surveys, interviews, or social media monitoring. Feedback helps refine future promotional efforts.<br /><br />The other options are incorrect because they include less relevant metrics like "Placement" or overly broad terms like "Marketing." While marketing efforts are related to sales promotions, "Marketing" itself isn't a specific measurement for a *sales promotion*. Similarly, "Placement" is too vague; it doesn't specify *what* is being placed and where.<br />