Question
Question 4 (1 point) Marketers must be able to communicate a clear Customer Value Proposition. This entails: An influencer campaign A single sentence or summary that conveys the unique combination of benefits received by target consumers that will satisfy their needs. An Event A Partnership
Solution
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NeilMaster · Tutor for 5 years
Answer
The correct answer is:<br /><br />**A single sentence or summary that conveys the unique combination of benefits received by target consumers that will satisfy their needs.**<br /><br />### Explanation:<br />A **Customer Value Proposition (CVP)** is a concise statement that communicates the unique value a product or service offers to its target customers. It highlights how the offering solves a problem, fulfills a need, or provides specific benefits that differentiate it from competitors. This is essential for marketers to clearly convey why customers should choose their product or service.
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