5. List examples of a customer: 6. A __ is a road map used to cuide a company into the future. 7. Property owned by a business is a(n) __ 8. Creditors' claims to the assets of a business or the debts that a company owes are __ . 9. A profit and loss statement is also known as a(n) __ 10. What is another word for income? 11. What is another word for bills shown on an income statement? 12. __ includes the age, marital status, family size, ethnicity,gender, profession, education, & income of a group of people. 13 __ is data that describe a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits. 14. A company that makes most of its money selling the same products or services as another business is __ 15. A company that makes a small amount of money selling the same products or services as another business is __

5. Examples of a customer: A person buying groceries at a supermarket, someone purchasing a car from a dealership, a business hiring a marketing agency, a student enrolling in an online course, a diner ordering food at a restaurant.<br /><br />6. A **business plan** is a road map used to guide a company into the future.<br /><br />7. Property owned by a business is a(n) **asset**.<br /><br />8. Creditors' claims to the assets of a business or the debts that a company owes are **liabilities**.<br /><br />9. A profit and loss statement is also known as a(n) **income statement**.<br /><br />10. Another word for income is **revenue**. (While often used interchangeably, revenue is the total income before expenses are deducted, while income is the net profit after expenses.)<br /><br />11. Another word for bills shown on an income statement is **expenses**.<br /><br />12. **Demographics** includes the age, marital status, family size, ethnicity, gender, profession, education, and income of a group of people.<br /><br />13. **Psychographics** is data that describes a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits.<br /><br />14. A company that makes most of its money selling the same products or services as another business is a **direct competitor**.<br /><br />15. A company that makes a small amount of money selling the same products or services as another business is an **indirect competitor**.<br />