34. __ are individuals that are interested in a particular product and are willing and able to pay for it. 35. A __ includes characteristics of the person or company that is likely to purchase a product or service. 36. __ is a system for collecting, recording, and analyzing information about customers, competitors, goods, & services. 37. What type of research is collected for the first time, is time consuming, and is the most expensive? 38. What type of research is already published; includes books, census, internet, and newspaper; and is less expensive?

34. **Customers** are individuals that are interested in a particular product and are willing and able to pay for it.<br /><br />35. **Customer profile** (or **target market**) includes characteristics of the person or company that is likely to purchase a product or service.<br /><br />36. **Marketing research** is a system for collecting, recording, and analyzing information about customers, competitors, goods, & services.<br /><br />37. **Primary research** is collected for the first time, is time-consuming, and is the most expensive.<br /><br />38. **Secondary research** is already published; includes books, census, internet, and newspapers; and is less expensive.<br />