Question 4 of 9 Most marketing data is captured through the use of __ and __ breadcrumbs; trackers breadcrumbs; pixels E cookies; trackers Incorrect Trackers is a very generic term.

The best answer is **cookies; pixels**.<br /><br />While "trackers" is a broad term encompassing various methods, cookies and pixels are the specific technologies predominantly used for capturing marketing data. Cookies store information on the user's browser, while pixels (also known as web beacons or tracking pixels) are tiny transparent images embedded in web pages that allow websites to track user behavior. They work together to build a profile of user activity and preferences.<br />