1.Give 2 examples of websites with the following primary goals: a. E-commerce b. Lead Generation c. Brand Awareness d. Persuasion

1. Examples of websites with the following primary goals:<br /><br />**a. E-commerce:**<br /><br />* **Amazon.com:** The primary goal is to sell products directly to consumers. The site features product listings, shopping carts, secure checkout, and customer accounts.<br />* **Shopify.com:** While Shopify itself doesn't sell products directly to consumers, its primary goal is to facilitate e-commerce by providing a platform for businesses to create their own online stores. This makes it an e-commerce-focused website.<br /><br />**b. Lead Generation:**<br /><br />* **HubSpot.com:** HubSpot offers a variety of marketing, sales, and customer service software, and their website is designed to capture leads through content offers (e.g., ebooks, webinars, templates) in exchange for contact information.<br />* **Salesforce.com:** Salesforce's primary business is selling CRM software. Their website focuses on generating leads by showcasing the benefits of their software and encouraging visitors to request demos or contact sales.<br /><br />**c. Brand Awareness:**<br /><br />* **Dove.com:** Dove's website focuses on building a positive brand image around self-esteem and body positivity. They feature campaigns, stories, and resources that align with their brand values, rather than directly selling products.<br />* **GoPro.com:** GoPro's website showcases stunning visuals captured with their cameras. The focus is on inspiring adventure and creativity, building a strong association between the GoPro brand and exciting experiences.<br /><br />**d. Persuasion:**<br /><br />* **PETA.org (People for the Ethical Treatment of Animals):** PETA's website uses compelling imagery and strong language to persuade visitors to adopt a vegan lifestyle and support animal rights.<br />* **Charity:Water.org:** This website uses powerful storytelling and transparent impact reporting to persuade visitors to donate to their clean water initiatives. They effectively communicate the urgency of the water crisis and the positive impact of donations.<br />