Question
Which of the following is a key characteristic of convergence culture? a. The spread of content across multiple media platforms b. A decline in media accessibility and diversity c. An emphasis on traditional media platforms such as broadcast TV d. The rejection of fan-produced content and interpretations
Solution
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Answer
The correct answer is:<br /><br />**a. The spread of content across multiple media platforms**<br /><br />### Explanation:<br />Convergence culture, a term popularized by media scholar Henry Jenkins, refers to the blending and interaction of old and new media forms, as well as the active participation of audiences in creating, sharing, and interpreting media content. A key characteristic of convergence culture is the **flow of content across multiple media platforms**, where stories, brands, or ideas are distributed and expanded through various channels (e.g., TV, social media, video games, etc.). This allows for greater audience engagement and collaboration.<br /><br />The other options are incorrect because:<br />- **b. A decline in media accessibility and diversity**: Convergence culture often increases accessibility and diversity by enabling more people to participate in media creation and consumption.<br />- **c. An emphasis on traditional media platforms such as broadcast TV**: Convergence culture integrates both traditional and digital media rather than focusing solely on older formats.<br />- **d. The rejection of fan-produced content and interpretations**: Convergence culture embraces fan participation, including fan-created content and interpretations, as part of its collaborative nature.
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