- Experiential marketing is different from sales promotion because it has a more creative focus than sales promotion. A True D B False
- Select the four ways in which sales promotions are typically measured. D A Media awareness. Reach Total cost of program Feedback D B Media awareness Placement, Total cost of program, Feedback C Media awareness Marketing, Total cost of program, Feedback D Media awareness Participation, Total cost of program, Feedback
- The difference between an advertising and a sales promotional creative is that a sales promotion creative is temporary and is meant to capture the attention of consumers and clearly explain the offer to them. A True B False
- Sales promotion strategies consist of common objectives such as reaching a new target audience , building a database of new customers,and rewarding customer loyalty. A True B False
- Which three are challenges associated with sales promotions? D A Decreases sales, adjusts sales promotions, increase bottom line D B Decreases sales, adjusts sales promotions, create a certain image D C Needs to be easy to understand and use, promotion can be expensive, discounting and incentives can take focus off quality of product D D Create a certain image, communicative company values, adjust sales promotions
