Question 9 of 10 What describes the tendency for a consumer to believe an eco -friendly cleaning product might not be as effective as a synthetic alternative? product placement mixed media marketing messaging assumptions E inferred judgement Incorrect

The answer is **inferred judgment**.<br /><br />An inferred judgment is a conclusion reached based on limited information or indirect evidence, often relying on pre-existing beliefs or assumptions. In this case, the consumer is *inferring* that the eco-friendly product is less effective *because* it is eco-friendly. They may associate "natural" or "eco-friendly" with being gentler, and therefore less powerful, than synthetic chemicals, even if that's not explicitly stated anywhere. This is a judgment they've reached on their own based on their existing perceptions.<br />