- Question 6 (1 point) When coordinating the marketing mix for a Services business, there are 3 additional P's to consider: People Physical Environment and Process. True ) False
- Question 5 (1 point) Select which P's make up the Product Marketing Mix Product Place Price Promotion Process
- Question 4 (1 point) Marketers must be able to communicate a clear Customer Value Proposition. This entails: An influencer campaign A single sentence or summary that conveys the unique combination of benefits received by target consumers that will satisfy their needs. An Event A Partnership
- Question 3 (1 point)√ Saved A Target Market is a specific group of potential or existing customers. True False
- 2. In the Keynesian cross , assume that the consumption function is given by C=200+0.75(Y-T) Planned investment is100:government purchases and taxes are both 100. A. Graph planned expenditure as a function of income. B. What is the equilibrium level of income? C. If government purchases increase to125, what is the new equilibrium income? D. What level of government purchases is needed to achieve an income of 1,600 ?
